Digital Marketing Personal Statement Examples – With Writing Guide 2023

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My attention in this topic was piqued while studying marketing for my business degree. The technological revolution has revolutionised how business is conducted. To increase their revenue and sales, they are now trying to promote themselves. The idea of marketing changed how they conducted business and how they thought about it. Learning about it let me realise how this area affects every field. Every firm requires it, despite the fact that there are several types of marketing. Along with informing the public, it also aids in giving the company a defined direction and goal. I became aware of its possibilities as I mostly engaged with digital media. People like me spend much of our time using digital media to watch, learn, work, and communicate. Since they are primarily exposed to it, I thought the marketing sector of digital media was particularly fascinating. Digital marketing is establishing a foothold in industry as one of the newest and most popular forms of marketing.

When I first heard the term “digital marketing,” it sounded complicated. However, when I brought it up with my professors, they thought that was among the most fascinating areas of marketing. Its success hinges on how they portray themselves to those who utilise digital media because that is its target audience. To further my understanding of marketing and digital marketing, I have participated in a number of online conferences and conversations.

I haven’t had any first-hand experience in the marketing industry, but I have held jobs in the past that gave me exposure to it. I made an effort to be as involved as I could be with marketing tactics by observing how businesses approach things. I talked with the owner of the restaurant where I was a part-time employee about some suggestions for bringing in more customers. I’ve given him various concepts, including special days with discounts, making their own meals, etc. The best partner to carry out those concepts, in my opinion, is digital media. Many of my suggestions received consideration and were put into practice. I saw first-hand how powerful marketing tactics can help firms change. Online purchases were once seen as a luxury, but that has changed recently. Digital marketing appears to be the best technique to help firms grow in the new directions that the development has demanded.

I frequently get advice from my sister, a professor at a prestigious university in [location], to keep up with current happenings. And only when you take the initiative does learning occur. I therefore never learnt something just for the purpose of learning; instead, I was always academically oriented. I developed myself both physically and personally outside of the classroom by taking part in talks, seminars, and sports. I’m excited for the challenges I’ll confront while pursuing my education at your respected institution. The time I have there will be put to good use. I intend to build the foundation for a prosperous marketing profession with your master’s in digital marketing programme. The basic goal of marketing is to make individuals aware of everything around them. And I’m going to work in digital marketing in India to accomplish this.

Innovation and marketing are essential to business. Otherwise, it won’t evolve. They can take the next step toward generating more revenue by being inventive and having successful marketing techniques. In order to secure the sustainability of the company, marketing obviously plays a significant part. Marketing has a significant amount of power to affect the consumer’s perception and draw their attention to a certain brand. Marketing is therefore a skill that necessitates insight, creativity, and intelligence. My interest in marketing began to increase as I approached my degree’s final year. My enthusiasm for marketing is developing as a result of this, and it constantly nudges me to “dig deep and examine the numerous sides of the reality of marketing.”

My business management degree provided me with a strong foundation in business and management, including a basic knowledge of the discipline of marketing. My favourite parts of marketing lectures are the ones on consumer theory and online marketing. My desire for marketing drove me to use all of my learning and expertise to do a statistical study on social media communication, and as a result, my dissertation was a big success. My mentor awarded it an excellent assessment and made supportive comments, which strengthened my resolve to seek higher study.

In college, I participated in a variety of activities that gave me a lot of experience in leadership, teamwork, organisation, time management, etc. I have gotten better at cooperating and interacting with others through academic tasks, c-class lectures, and discussions. My friends describe me as someone who is passionate and energising. In college, I also served as the president of a number of clubs, including the environmental and reading clubs. I taught 10th graders in my spare time. This position gave me the chance to prepare, organise, and present knowledge in front of pupils, which allowed me to gradually build my self-confidence. At XYZ company, I furthermore spent four months working as a customer service representative. It was my responsibility to meet with a variety of clients to ascertain their wants and desires and figure out how effectively to meet them. My independence and competence at work have increased as a result of the demanding work environment and competition.

As most marketing professionals, I am very cognizant of the ways in which digital technology has redefined how suppliers and consumers connect. Digital media has significantly increased the effectiveness of marketing, making it essential in today’s competitive environment. I have a strong desire to succeed, and I am certain that obtaining a master’s in digital marketing is indeed the ideal route to go down in order to acquire a full picture of my desired career path. I have given a great deal of consideration to my decision to attend XYZ university to further my education. Your university has incredible facilities and an effective marketing curriculum plan, along with a reputation for marketing expertise. Furthermore, the large number of international students supports a vibrant and multicultural environment. Taking into account these factors, I am certain that XYZ University is the right choice for me to further my theoretical and practical skill sets while reaping the benefits of a diversified environment.

“Due to the effectiveness of globalization, marketing plays a significant role in the contemporary business environment. But in [my country], the marketing industry is still mostly undeveloped and uncared for, and the academic choices are also unsuitable for my objectives. In contrast, marketing and advertising are highly valued by UK enterprises, and as a result, marketing strategies there are advanced and well-recognized. Since I’ve used up most of my national learning support, I’m convinced that the resources in your postgraduate programme in the UK will help me enhance my career.”